Rajo! for Parisian.

I will admit, I have had quite a number of Parisian shoes in the past. The basic and sometimes, the inexpensive brands are the most comfortable ones.

But how lucky can we all get when Parisian gets Rajo Laurel to design a whole new collection for us shoe lovers?


I mean, honestly, whatever Rajo works on always turns out to be such a great success and seeing his mood board on what's to come for Parisian, is making me contemplate on building another shoe cabinet  for my future babies.

It is no secret that SM’s iconic shoe brand, Parisian Shoes, has experienced a rebirth over the past few years. Avid shoe fans all know this. Parisian has evolved into a label that knows the latest in shoe design and yet remains faithful to to its original value proposition – that is, offering value for money.


A first in the Philippine footwear industry, this partnership brings forth a special designer collection named Rajo! for Parisian.
With a limited edition of 6,000 pairs of shoes, Rajo! for Parisian premieres with 14 gorgeous styles. This special collection will be available in only seven premiere branches of SM Department Store: SM Megamall, SM Mall of Asia, SM Makati, SM North Edsa, SM Cubao, SM Southmall and SM Cebu. With a price range of P 999.75 to P 2,199.75, the price points for this collection remain true to what Parisian stands for: high fashion made affordable.


Rajo! for Parisian is a unique blend of artistry and practicality. They will definitely entice fashion-forward women to add them as exceptional finds to their growing collection of Parisian shoes.

Be one of the first to glimpse Rajo! for Parisian as the collection is unveiled soon.

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